It’s that time of year again, when Sydney Markets send their mystery shoppers around to greengrocers across the state to determine which shops qualify as finalists for their annual Fresh Awards.

The Fresh Awards aim to encourage, recognise and reward excellence in fresh produce retailing and wholesale. Award recipients are recognised as the elite of their industry, earning a place amongst a distinguished group by having their achievements highlighted at both the community and industry levels.

And it seems our awesome member retailers and wholesalers are of the best in the industry at delivering the freshest quality fruit and vegetables to you, securing a total of 21 out of 28 finalist spots this year.

Your Local Greengrocer members Harbord Growers Market in Balgowlah and Kareela Grocer were announced as two of four finalists for the Service Excellence Award.

Harbord Growers Market and Kareela Grocer were also nominated for the Retail Presentation Award, with Your Local Greengrocer members Fruitezy Marketplace in Miranda and Parisi’s Food Hall in Rose Bay each gaining a spot as the other two finalists.

Three out of four finalists announced for the Knowledge in Action Award include Your Local Greengrocer members Cronulla Gourmet Grocer, Freshworld Castle Hill and Martelli’s Fruit Market Cherrybrook.

Best small, medium and large business finalists were also determined based on the following scoring categories:

  • Store appearance
  • Customer service
  • Produce quality, range and freshness
  • Product knowledge and culinary execution
  • Merchandising and branding

Best Small Business finalists included Your Local Greengrocer members Fruitologist Bondi Road and Fruitologist Rozelle, as well as Plumpton Fruitworld.

Best Medium Business finalists included Your Local Greengrocer members Freshworld Maroubra, as well as Harbord Growers Market taking out their third finalist spot at the Fresh Awards this year.

The Best Large Business Award saw Parisi’s Food Hall and Fruitezy Marketplace take out another two finalist spots each, with the remaining two going to Your Local Greengrocer members Country Growers Warringah Mall and Fruitezy Chatswood Chase.

But it’s the most prestigious award on everyone’s minds: 2018 Greengrocer of the Year, which is set to be determined on the night of the Fresh Awards ceremony, taking place Monday, 25th July 2018.

Also, for the first time ever Sydney Markets is awarding a Wholesaler of the Year award, for one market operator that demonstrates a high degree of competence across a wide range of criteria including product quality, product knowledge and customer service.

Three out of the four finalists included Your Local Greengrocer member wholesalers Fresh Fellas, Goldenfruit and Roy Cave & Sons.


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