Nature’s Best at Belfield is a family business with a long and rich history in the fresh produce industry. Domenic Strati arrived in Australia from Italy in 1963 and started life in Sydney as a market gardener at West Hoxton. His three sons followed him into market gardening but after several tough years Giovanni, Domenic’s middle son decided to change course and try his hand at fresh produce retailing. After working for several established businesses Giovanni purchased his first business in Merrylands. It wasn’t long before he sold that and moved to Condell Park. While at Condell Park, Giovanni’s son Rocco left school at the tender age of 16 to help dad in the business. His other siblings also followed. It wasn’t long before they were moving to a bigger premises.
In 1987 the family business was established at Fairfield, called Fairfield Fruitland. In 2007, after 20 years the family sold this business. Giovanni retired and his two sons and two daughters went off to experiment in different careers. Within five years they were back; the fruit and veg business was in their veins! In 2012 led by Rocco, the family opened this store – Nature’s Best. Nature’s Best remains a family business and is really proud that everyone involved in the business is passionate about what they do. Shopping at Nature’s Best is shopping for quality. For Rocco quality means- Flavour – Nature’s Best doesn’t sell anything Rocco wouldn’t eat himself. Variety – Nature’s Best ensures it has a variety of great eating produce at different prices. They understand that customers have different budgets. Service – All the team at Nature’s Best takes pride in knowing that they offer a service far superior to that of the major chains. Shopping at Nature’s Best is a great experience. Another feature of the store is its fantastic Deli section. The Deli stocks fresh cut meats and has a range of cheeses all cut and packed on site. The Deli also carries a wide variety of ‘hard to buy’ continental groceries. You won’t find these groceries in the major supermarket chains!
Nature’s Best’s trading hours are: Mon – Sat: 8 – 6 Sun: 8 – 5. The staff at Nature’s Best are at your service. If you would like any help with anything, please don’t hesitate to ask one of the friendly team. The Strati family looks forward to welcoming you soon.