From an early age, Peter Iemma – owner of Midway Market Place Fruit and Deli – found his way into the fruit and vegetable business through his father, who worked in a local fruit shop. Unlike most young adults his age who were playing sport on the weekends, Peter would be up early helping his father where he was able to learn the ins and outs of the fresh produce industry.
He saw the natural camaraderie that was shared between the hard-working Aussie buyers which drew him closer to the industry and just like them, Peter worked tirelessly as a buyer which allowed him to develop an extensive knowledge of how to identify good produce in picking fruit and vegetables of the highest grade.
Now as an owner/retailer, Peter finds great satisfaction through interacting with his valued customers which is why Midway Market Place has become a local favourite to the Ryde community. Peter’s desire to deliver only the best quality fresh produce has allowed him to succeed in the business, securing a spot as a finalist for the Northern Districts Local Business Awards in 2015 and 2016.
As well as offering an array of everyday produce from fresh fruit and veggies to delicious cured meats, Midway Market Place stocks a range of selected boutique brands of pastas and home-made biscuits.
Midway Market Place also regularly engages and supports the local community in various ways such as supplying the local school canteen with produce, as well as maintaining an active involvement with local sports clubs.